Music marketing tip

Getting the publicity you deserve

We all have our favourite performers: - Destra, Xtatik 5.0, 3 Canal or Roy Cape. At Carnival time in particular, we definitely begin to see loyalties divided as bands contend for the most popular spot. After Carnival is over though…what happens? Despite the many successes of many musicians and performing artists alike there is still the sentiment of "starving musicians" or "starving artists" running through our lives in a very real way.

It occurred to me that outside of the Carnival scene, just how popular or "well known" were the performers? I doubt that there is satisfaction with seasonal revenue since everyone lives beyond four months of each year! So what are performers to do?

Actually the very same things that companies need to do, which is to get to know their customers in your case, fans - VERY WELL! These are the people who will help spread the word about you, and give you great marketing ideas. They are the ones who like you, without you having to do any promotion - they like you for you! You never know if somewhere among your fans you'll find someone who will help you to acquire the notoriety you deserve!

More on - "getting feedback from fans", in the next issue of COTT news.

In the meantime, feel free to send emails: cott@wow.net

or fax in to COTT at: 623 4755

with your feedback, suggestions, comments or ideas on truly making a living out of what we do best!

Giselle Hudson (contributor)
Purple Marketing Limited
675 6272